CPM

C.P.M. - The Cable/TV and Online Experts

Unsurpassed cable experience. Hundreds of campaigns. Years of overseeing political compliancy at the station level. Online experts with an eye to campaign-focused needs and targeting.

Cable and TV

Our experience is not derived from just “every other year” cycles. Our experience comes from decades of cable/TV retail and major agency work - every day, every month, every year . Of course, always specializing in political.

Online

Ways to identify and reach the right voters have become a lot more sophisticated. Traditional age/gender demographics used in TV and radio can not compete with the targeting capabilities offered online (behavioral, attitudinal, predictive and values/beliefs etc.)

C.P.M. is also California Political Media - Specializing in California Media Markets

Being located in the SF Bay Area we know the California media market and micro-markets like the back of our hands. We offer fast response and easy execution.

Digital Services

From websites, fundraising and mobile apps to sophisticated software to monitor social sentiment. Email us or call to receive more info on custom products.

Fast. Straightforward. Comprehensive.

News

FCC: TV stations must post rates for campaign ads: May 1, 2012 - BETH FOUHY WASHINGTON — The Federal Communications Commission voted Friday to require broadcast TV stations to post online the advertising rates they charge political candidates and advocacy groups. The vote came despite strong opposition from many broadcasters, who have argued … Continue reading →
YuMe and Nielsen Study Shows Impact of TV Plus Online Video Ads: Apr 17, 2012 - Research study shows that reach, frequency, and recall are improved with mixed approach. By Troy Dreier Posted on January 25, 2012 Online video advertising company YuMe has joined with media research and ratings company Nielsen to quantify the lift that … Continue reading →
How the U.S. Watches Cable: Apr 17, 2012 - By: Matt Carmichael Published: April 16, 2012 In this week’s Ad Age we looked at which network TV shows have the most skewed audiences in the segments we’ve been tracking through the American Consumer Project. For those who haven’t been … Continue reading →
As Viewing Habits Change, Political Ads Switch Screens: Apr 2, 2012 - New York Times, April 1, 2012 By JEREMY W. PETERS MILWAUKEE — Just because you own a D.V.R. or watch television online does not mean political commercials are not coming soon to a screen near you. Mitt Romney’s campaign thinks … Continue reading →
A Fistful of Smart Media Dollars – TV + Video on Multiple Screens, by Jay Fulcher: Apr 1, 2012 - Techcrunch – March 31, 2012 Editor’s note: Jay Fulcher is CEO of video technology company Ooyala. This is a follow-up to his columns “Fear And Loathing In Online Video” and “One Screen To Rule Them All“. Follow him on Twitter @jbfulcher. The … Continue reading →
TV Has A Growing Reach Problem: Feb 28, 2012 - TV Used to Put the ‘Mass’ In Mass Media. Not Anymore. By: Dave Morgan Published: February 28, 2012 From: AD AGE DIGITAL In 1997, noted media researcher Erwin Ephron presented a paper titled “Learning to live in Lilliput, the media … Continue reading →
CPM Participates in Sacramento Candidate Training Boot Camp: Feb 22, 2012 - Top California Female Media Operatives Join Force to help Women Candidates (as appearing in ELECT WOMEN magazine) Fran McInerney has built a lot of muscle directing targeted political advertising campaigns. While heading Comcast’s political efforts in the region for many … Continue reading →
Mobile Video Ads Growing Fast; Will Mobile Video Trump Online Pre-Rolls?: Feb 9, 2012 - Not only are consumers increasingly connected to their mobile phones, they’re also responding to the ads they see on handheld devices. A pair of recent studies confirms that advertising on mobile video isn’t just growing quickly; it’s growing effectively. For … Continue reading →
Smartphones and tablets best PCs in click-through rates: Jan 29, 2012 - The numbers continue to add up for mobile commerce. An analysis of the paid search spend of more than 1,000 advertisers in the fourth quarter, including retailers such as Macy’s Inc., No. 17 in the Internet Retailer Mobile Commerce Top … Continue reading →
Adding Online Video to a TV Campaign Significantly Increases Reach: Jan 29, 2012 - Online video ad network YuMe has released the results of a joint study it conducted with Nielsen, which sought to quantify the impact of a $500,000 online video ad buy when combined with a $2.6 million TV advertising campaign for … Continue reading →

Welcome to C.P.M.

We are a boutique political media shop specializing in cable/broadcast and online planning and placement for candidates, issues, organizations and advocacy groups.

Our team has a combined 80+ years of media planning, buying and media sales experience. Between them, our principals have handled over 75 candidate races, 29 statewide props, 27 advocacy/organization campaigns, 18 local measures, and 15 advocacy independent expenditures.

We are first and foremost experienced media experts. We have the knowledge and experience to place your message where it will reach the right people with maximum efficiency.

We use our research and analytical expertise to find the ideal positioning to match your message with your target audience. Whether you are looking to engage voters who are passionate about an issue, or you’re trying to build your candidate’s name recognition, we will work with you to determine the most efficient strategy to meet your objectives.

You can be confident with the knowledge your media dollars will be spent for maximum ROI. We understand value and the need to eliminate waste.

California Political Media

CPM is also home to California Political Media. Being San Francisco-based we know the California market and micro-markets like the backs of our hand. Fast and easy execution of all California media markets.