AT C.P.M. We Bring Together Media, Political and Online Experience

The Principals and all of our buyers are experienced senior professionals in their field. While some media buyers only have political placement experience, at CPM, we have the advantage of both commercial and political know-how honed from years of experience with all major consumer categories. This allows us apply best-practices learned along the way to our political buys. Strategies are seamlessly executed with attention to all political compliancy and paperwork.

Principals

Fran McInerney has spent over 24 years in the cable advertising industry specializing in political advertising. She has over 20 years of AAAA agency experience working with major national accounts. She functioned as a national rep for many years and is familiar with all the U.S. markets. With a tremendous depth of media/research knowledge she consults at the highest levels – from clients and media directors to planners and buyers. Fran founded CPM 2 years ago and continues to successfully educate clients on the benefits of integrating new media with traditional media.

Brian Smith brings many years on online media and strategy consulting experience to CPM. Prior to joining CPM Brian worked at Yahoo! where he functioned as a strategic advisor for the media sales team, including a focus on the development and implementation of Yahoo’s Newspaper Consortium. Prior to Yahoo, Brian worked for the strategy consulting firm Bain & Company. Brian received an MBA from Wharton and a bachelor’s degree from Carnegie Mellon University.

Evelyn Grewal heads CPM’s Advanced Digital Offerings Division and comes with blue chip media experience. Prior to spending the last few years in tech and digital strategies including web and mobile based initiatives, Evelyn served as VP Media for Macy’s West, a division of Federated with over $134B in revenues and a California-focused ad budget of over $300M. She has over 20 years experience with both full service agency and in-house advertising management. She was also Director of Client Services for the SF office of Initiative Media, where she oversaw media strategies for clients such as Palm, Cisco, and Yahoo. Evelyn also has a broadcast sales background and has done business in all 200+ DMA's.

Buyers

All of our buyers have a minimum of 15 years of media experience. Most have held the positions of Media Director, Broadcast Supervisor or VP of their Group at major Regional and AAAA agencies. Their scope of experience includes national, regional and local planning and placement. They are passionate about their work and have exceptional standards of excellence in everything they do. Our team has experience in all U.S. media markets with a special concentration and extensive working knowledge of California media..