Online video ad network YuMe has released the results of a joint study it conducted with Nielsen, which sought to quantify the impact of a $500,000 online video ad buy when combined with a $2.6 million TV advertising campaign for a major CPG brand. The study found a 14% increase in reach for the targeted 35-54 age demographic during the combined online video and TV campaign. Based on the findings, YuMe and Nielsen emphasize that an integrated campaign combining multiple screens can deliver an impact and ROI exceeding that of standalone TV campaigns. Other findings from the whitepaper include:

• YuMe online video outperformed TV with a 22% increase in brand recall and a 31% increase in message recall one day after exposure.
• The online video spend was more efficient (almost double) than the TV spend. In fact, the cost per point (CPP) was reduced by 11%.
• Almost 9 million people in the 35-54 age demographic were exposed to the combined online and TV campaign.
  

Check out the actual study here:  <http://enews.cynopsis.com/q/2kulD9ca1wAhi5y86zX_apJL8o7x-SsNEv8Qacv2YEhRMqKGIV5GwAHqs>