The following is the cable counterpart to that map. It’s based on a sizable household survey from Experian Simmons, which did a custom cut of the data for us. As we said in the network map, these are the shows that each segment is most biased toward watching. For example, the college student- and professor-heavy areas called “Campus and Careers” are far more likely to watch “The Daily Show With Jon Stewart.” These shows, therefore, can represent a cost-conscious way to target certain demographics. The more advertisers know about the particular qualities of an audience, the better choices they can make about which programs to support and the creative to target them with.
Top Cable TV Shows by County
To check out the actual interactive map in Ad Age, please click here: